development and marketing for clinical areas

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Merc can follow all aspects of product development and marketing across a broad spectrum of clinical areas, including:

  • Cardiology
  • Cardiac Surgery
  • Radiology
  • Vascular Surgery
  • Oncology

We assist customers with the definition of marketing strategies for new and existing product, as well as with the identification of market segments, key opinion leaders and distribution models.

We can help you introduce your products on the market by dealing with the administrative departments of health organizations (supplier qualifications, tenders, procedures, etc.).

Thanks to our 20-year experience working with medical device companies, we have developed a deep knowledge of the European Regulatory environment, including CE marking, quality assurance, etc.

We can support the customer in the definition of the strategy for the market introduction of a new or existing product, identifying the market segment, the key opinion leaders and the best distribution model.