Medical product marketing


We assist customers with the definition of marketing strategies for new and existing products, as well as with the identification of market segments, key opinion leaders and distribution models.

We can help you introduce your products on the market by dealing with the administrative departments of health organizations (supplier qualifications, tenders, procedures, etc.).

Thanks to our 20-year experience working with medical device companies, we have developed a deep knowledge of the European Regulatory environment, including CE marking, quality assurance, etc.

Which market is next for you? We support you strategically in the process of your regulatory approvals, so you can enter new markets quickly and cost effectively.

We are your partner in the European Regulatory environment (CE marking, quality assurance, etc.) for all the aspects linked to the product CE marking or company quality system certification.

Market Access Market Access

Merc will deal with all the strategy path for the market access in the easiest/fastest way, providing support throughout the product and market development process.

Technology and Supplier Scouting Technology and Supplier Scouting

Thanks to our profound knowledge of medical device technologies and to our contacts with European providers of innovative medical solutions, we can find the best suppliers for the products and services you need.

CE Marking CE Marking

Merc supports its customers through all the different steps of the process of the CE Marking of the product.

Involvement of KOLs Involvement of KOLs

Thanks to our extensive network of contacts, we can approach the most appropriate KOLs in the early stages of any project and  involve them in the evaluation of your strategies.

Market Acceptance Market Acceptance

We can have market acceptance evaluated by leading experts in all specific therapeutic areas, in order to identify the real unmet needs and the best business model for your products (hospital departments, distributions channels, etc.).

Distribution Setup Distribution Setup

We are able to support you in the market introduction of a new or existing product, identifying the market segment, the key opinion leaders and the best distribution model.